Eight Steps to Persuasion

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Among the most difficult tasks for a speaker is the persuasive presentation – where you would like to have audience change their thinking or act in a way you ask.

1. Establish Your Credibility
People are overloaded with information and assaulted by efforts to entice them; so, you need to give them a reason to listen to you. This could be your own experience, research you have conducted or recognized authorities that you draw from.

2. Show Your Awareness
In addition to being credible on a particular subject, you also have to show your comprehension of the situation now.

Establishing these first two things could be done in one sentence. For instance,”I have seen thousands of students progress through this institution within the last ten decades and never have I seen such demands on their time.”

3. Describe the Issue
Explain what you think the problem is. People are extremely enticed by the status quo, coddled inside their comfort zone. The problem might just be that they could miss out on an opportunity that you are aware of.

4. Explain the Solution
As you need to be brutally honest and appropriately vivid about the problems; you shouldn’t dwell on them. Proceed to describing your answer.

5. Define the Cost
There is always a cost. Be honest and realistic about this cost so you have control of how it is perceived. Put it in perspective with disputes or comparisons. For example,”It will cost you less compared to the cost of your morning coffee” or”Only one minute every day, that is all I’m asking for.”

6. Describe the Benefits
Just like you were picture with describing the problem, be equally graphic once you describe the benefits they will receive in your desired future. As Dr Noel Tichy (Professor of Management, University of Michigan) says,”The best way to get humans to venture into unfamiliar terrain is to create
that terrain familiar and desirable by taking them there first in their lifetimes.”

7. Provide the First Step
As soon as you have convinced them of the need to act, you need to tell them what to do. Make the first step of the process very easy, and when possible, something that they can do today. You will need to make them act as promptly as possible – while they are still persuaded by your presentation and until they are distracted by something else.

The conclusion is the most important part, so you need to finish on a high. You do this by assuming that everyone in the audience has been convinced by your demonstration, and telling them how great life will be now that we’re moving forward positively.

These measures – when followed in order – use proven principles to give the best chance of persuading an audience. They will need to be supported by effective research ahead to identify strong, relevant examples for this audience an

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